Someone choosing an immigration consultant is deciding who to trust with years of their life and a lot of money. They compare carefully, and they’re wary, often for good reason. We help licensed RCICs show up in that search, earn trust quickly and turn it into paid consultations.
The trust problem every RCIC faces
You compete with immigration lawyers, large firms with big ad budgets and a steady stream of unlicensed “ghost” consultants who promise things no licensed professional can. Prospects have heard the horror stories. Many arrive assuming you might be one of the bad ones.
That makes marketing for RCICs different. Loud ads and big promises backfire. What works is visible proof: your CICC licence, real reviews, clear fees, and pages that explain each program better than anyone else in your area.
What we do for immigration consultants
A website that earns the consultation. One page per program you handle, your licence number where people look for it, fees or fee ranges if you’re comfortable publishing them, and a consultation booking form that takes payment if you charge. See websites for immigration consultants.
SEO for program and city searches. People search for what they need and where: “spousal sponsorship consultant Brampton”, “OINP consultant”, “study permit extension help”. We build pages for those searches and the guides that support them. See SEO for immigration consultants.
Google Business Profile and reviews. For most consultants this is the fastest win. A full profile, regular posts and a polite review request after every closed file.
Google Ads. Paid search on high-intent program searches, with careful negative keywords so you don’t pay for people looking for free government forms.
Campaigns abroad. Many of your future clients live in India, the Philippines, Nigeria or elsewhere. Our team is based in India and runs campaigns for Indian audiences every day, so we know how people there search, which platforms they use and what makes them trust a Canadian consultant.
Follow-up that doesn’t slip. Through our partner HubsPlanet we can set up HubSpot so every inquiry gets an instant reply, consultation reminders go out automatically, and nobody waits a week for a call back.
Program pages we typically build
- Express Entry and Comprehensive Ranking System (CRS) guidance
- Provincial Nominee Programs: OINP, BC PNP, AAIP and others you handle
- Spousal and family sponsorship
- Study permits and extensions
- Work permits, LMIA support and post-graduation work permits
- Visitor visas and super visas
- Citizenship applications
Each page explains who the program is for, what the process looks like, where people commonly go wrong and how you help. We don’t copy text from IRCC’s site; we explain it in plain language and link to the official source.
Copy that respects your obligations
As a CICC licensee you have professional rules on how you advertise. We put your licence details where they should be, never write “guaranteed approval” or anything like it, and keep testimonials honest. You approve every page before it goes live, and your compliance judgement is final.
What we report each month
Consultation requests and bookings, by program and source, plus calls from Google, review count and rating, and rankings for the program and city searches we target. If you track which consultations become retainers, we add cost per client.
Pricing
We price every RCIC plan in Canadian dollars, whether it covers ongoing marketing, a new website or Google Ads management (plus ad spend), and quote it after a free practice check, so you know the monthly cost before you commit.
Practising in Peel Region? See marketing for immigration consultants in Brampton.
Frequently asked questions
Do you work with immigration lawyers too?
Yes, with the same approach. Law societies have their own marketing rules, and the lawyer’s review of every page is final.
Can you run ads for clients outside Canada?
Yes. Campaigns in India are our home ground, and we run campaigns in other countries where your clients live. We target by country and send leads to pages written for that audience.
Will you publish my fees?
Only if you want to. Clear fees build trust and filter out people who can’t afford you, but some consultants prefer to quote after a consultation. We’ll show you both options.
How soon will consultations increase?
Google Ads and a cleaned-up Google profile usually help within the first month. SEO for program pages takes three to six months for competitive searches.
Get a free practice check
We’ll review your website and Google profile against the consultants who rank above you, and send a short plan in CAD.
