Social Media Marketing

Nowadays social media plays an important role in connecting people and developing relationships, not only with key influencers and journalists covering your company’s area, but also by establishing input, establishing customer service by gathering questions, answering questions, and listening to their feedback. It offers great opportunities.

Social media helps us to maintain contact with our friends and our extended family. Some people will use various social media applications to explore network career opportunities, discover people around the world and share their feelings, insights, and opinions.

Importance of social media

Social media plays a very important role in today’s globalized life, social media consists of web-based online tools that enable people to discover new information, learn and share ideas, interact with new people and organizations. It has changed the way people live today, it has made communication a lot easier.

Social media helps define brands as a marketing platform

It also acts as a powerful tool as it provides a platform where people can voice their opinions and beliefs. Social media has changed the way we connect When it comes to our union, social media is a powerful tool to let the outside world know about the difficulty faced by members and people in our communities. It is a free and open forum to debate, exchange ideas and share ideas.

 Purpose of social networking websites, the most important functions of social networking websites are

Identity,

Conversations,

Sharing,

Presence,

Relationships,

Reputation, and groups.

Social media is the most useful and strong tool

There are many reasons why people use social media and how it is useful. It helps to engage users. They feel that they are capable of participating in things happening around the world. It helps users to raise their voice against unjust acts or issues.

Social media can be useful for any business, bringing advantages such as engaging with their customers and boost website traffic. However, there may also be disadvantages including necessary resources and negative feedback.

Some benefits of social media are: being a platform for showing tech-savvy and creativity. It helps us by enhancing self-confidence by empowering us to express our thoughts.  It also has the ability to help us make lifelong friends.

Social media marketing is the use of social media platforms and websites to promote the branding of companies. Although e-marketing and digital marketing are still effective in the academic field, social media is the best way for promotion and social media marketing is becoming a more popular platform for both practitioners and researchers.

Social Media for Business Growth

 These data analytics tools enable companies to track the progress, success, and engagement of advertising campaigns. Companies address many current and potential customers, current and potential employees, journalists, bloggers, and the general public.

At a strategic level, social media marketing involves marketing campaigns, managing administration, one of the biggest advantages of social media marketing is that it helps you reduce marketing costs, without sacrificing results.

 social media marketing allows customers to post online comments, product reviews, etc that are marketed as “earned media” rather than marketing-

Defining your target audience

Social networking websites are based on the creation of virtual communities that allow consumers to express their needs, desires, and values ​​online.

Through Social media marketing, we can connect all these people to businesses that share their needs and wants. With the help of social networking sites, companies can keep in touch with individuals and followers.

Some of the social platforms for brand  marketing

Facebook.

Twitter.

Instagram.

LinkedIn.

Snapchat.

Pinterest.

Different types of social media platforms for advertising

• Social networking (Facebook, LinkedIn, Google+).
• Microblogging (Twitter, Tumblr).
• Photo sharing (Instagram, Snapchat, Pinterest).
• Video (YouTube, Facebook Live,).

Quality content

The bottom line for the social media marketing revolution is to use quality content. Your content will speak for you. Your content will serve as a pre-sale about your brand. In other words, your content represents you. This speaks for the values ​​you want to associate with your brand.

You have to remember that each business can be placed in at least one of two ways. The larger your niche, the greater the angle at your disposal. You can see various sub-segments of your niche.

You should have a clear understanding of what your niche is generally, and what subscriptions exist within that larger niche.

Benefits of social media

• Raised awareness of the organization.
• Raised traffic to the website.
• Greater favorable perceptions of the brand.
• Able to monitor conversations about the organization.
• To develop targeted marketing activities.
• A better understanding of customers
• Better insight about your target markets.
• Identification of positive and negative comments.
• Growth in new business.
• Identification of new product or service opportunities.
• Ability to measure the frequency of discussion about the brand

Social media disadvantages

• You can get negative feedback. People use social media to post a comment they like, but they also use it for experiences they don’t prefer or like…
• You open up the possibility of embarrassment. …
• You have to spend a lot of time on your campaigns. …
• to wait for the result.

Business Ethics for Executives

Honesty.

Integrity.

Promise-keeping and being trustworthy.

Loyalty.

Fairness.

concern for others.

respect for others.

observance of the law.

  Ethics of social media marketing

 The concept of Ethics means what is good or bad, right or wrong in social media,

The right ethics is equivalent to the right attitude and right-thinking how to properly take advantage of social media and how to engage people in the right way.