Social media marketing
Strategy, scroll-stopping creatives, community management and paid social on Instagram, Facebook and LinkedIn, all measured against leads and sales, not just likes.
✓ Instagram ✓ Facebook ✓ LinkedIn ✓ Meta Ads
Monthly content calendar
planned, designed & scheduled
Leads
not just likes
Why social
Before people buy, they check your social profiles. A consistent, helpful presence builds familiarity and trust long before they’re ready to search.
Awareness
Regular, valuable content keeps your brand top of mind, so you’re the first name customers think of.
Trust
Reviews, testimonials, behind-the-scenes and expertise posts show buyers you’re real and reliable.
Retargeting
Paid social reaches people who already visited your website, at a fraction of the cost of new traffic.
What’s included
Strategy, design, copy, community and ads, handled by specialists and reported in one place.
Audience research, content pillars, tone of voice and the right platforms for your business.
A monthly plan of posts, stories and reels, shared for approval before anything goes live.
On-brand graphics, carousels and short videos designed to stop the scroll.
Captions, hooks and hashtags written to start conversations and drive action.
Timely replies to comments and messages, so every enquiry gets answered.
Targeted lead generation and awareness campaigns with weekly optimisation.
Pixel and audience setup to bring back website visitors who didn’t enquire.
Monthly reports on reach, engagement, leads and ad spend, with clear next steps.
Platform playbooks
Each platform has its own audience and rhythm. We tailor content and ads to how people actually use them.
✓ Reels & short-form video
✓ Carousels that educate
✓ Stories, polls & highlights
✓ Influencer & UGC content
✓ Lead and DM campaigns
✓ Local & interest targeting
✓ Lead-form ads
✓ Website retargeting
✓ Groups & community posts
✓ Reviews & recommendations
✓ Thought-leadership posts
✓ Founder & team branding
✓ Company page growth
✓ Sponsored content & lead gen
✓ Decision-maker targeting
Our process
Review of your profiles, competitors and audience.
Goals, content pillars, platforms and posting rhythm.
Monthly calendar, designs and copy sent for approval.
Scheduled posts, community replies and ad campaigns.
Monthly insights; more of what works, less of what doesn’t.
Social media FAQs
Straight answers before you hand over your brand’s voice.
Free social audit
We’ll review your profiles and competitors and show you quick wins for reach and leads.
Get my free audit →Which social platforms should my business be on?
It depends on where your customers are. Consumer brands usually do best on Instagram and Facebook, while B2B and professional services see stronger results on LinkedIn. We recommend focusing on two platforms done well rather than many done poorly.
How often will you post?
Posting frequency is agreed in your strategy based on your goals and budget. Consistency matters more than volume, so we plan a sustainable monthly calendar that you approve in advance.
Do I get to approve content before it goes live?
Yes. Every month we share the full content calendar with designs and captions for your feedback and approval before anything is published.
Is organic social enough, or do I need ads?
Organic content builds trust and community, but reach is limited. Paid social puts your best content in front of new audiences and retargets website visitors. Most businesses get the best results from a mix of both.
How do you measure success on social media?
Beyond likes and followers, we track reach, engagement rate, website clicks, enquiries and cost per lead from ads, and report them monthly with recommendations.
Free growth plan · No obligation
📍 Enquiry for: Social Media Marketing
✓ Free review of your website, rankings & competitors
✓ A clear, prioritised plan with transparent pricing
✓ A senior strategist replies within one business day
10+
years
100+
projects
6
channels
“One of the best decisions we made for our online marketing. They made a huge impact.”
Naren R · Sawera Fashions
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