Search engine marketing · Google Ads

Google Ads that bring leads from day one.

Tightly themed campaigns, ad copy that earns the click, focused landing pages and conversion tracking on every call and form, optimised every week.

Get a free ads audit → Chat on WhatsApp

✓ Search ✓ Performance Max ✓ Retargeting ✓ Conversion tracking

Where your budget goes to work

Four levers we optimise every week

01 Search intent

Only buyer keywords, wasted terms blocked

02 Ad relevance

Copy that matches the search

03 Landing page

One focused next step

04 Tracking

Every call & form measured

Why Google Ads

Be the first answer the moment a buyer searches.

SEO builds over months. Google Ads puts you at the top of the results today, and tells you exactly which keywords turn into customers.

Speed

Leads within days

Campaigns typically go live within 1–2 weeks and can start bringing enquiries almost immediately.

Control

You set the budget

Pay only when someone clicks, choose where and when ads show, and scale up or pause any time.

Insight

Data that improves everything

Ads reveal which keywords and messages convert, insight we feed back into your SEO and website.

What’s included

Everything a profitable Google Ads account needs.

From keyword research to weekly bid changes, managed by certified specialists who obsess over cost per lead.

Competitor keyword research

High-intent keywords, search volumes and what competitors bid on, plus negatives to cut waste.

Campaign structure

Tightly themed campaigns and ad groups for better Quality Scores and lower costs.

Ad copywriting

Compelling headlines, descriptions and assets that earn the click from the right people.

Landing pages

Focused pages matched to each campaign and tested to improve conversion rate.

Conversion tracking

Calls, forms and WhatsApp clicks tracked so every rupee is tied to results.

Retargeting

Pixels and audiences that bring back visitors who didn’t convert the first time.

Weekly optimisation

Bids, budgets, search terms and ads reviewed and tuned every week.

Transparent reporting

Spend, leads, cost per lead and conversions, reported monthly in plain English.

Campaign types

The right campaign for every stage of the buyer journey.

We combine campaign types so you capture demand, stay visible and win back people who almost converted.

Capture

Search campaigns

✓ Text ads on Google results
✓ Exact & phrase match control
✓ Call & location assets
✓ Ad scheduling by hour & day
✓ Local & national targeting

Scale

Performance Max & Shopping

✓ Search, YouTube, Display & Maps
✓ Product feeds for e-commerce
✓ Automated bidding with guardrails
✓ Audience signals from your data
✓ Asset testing

Re-engage

Display & remarketing

✓ Website visitor retargeting
✓ YouTube remarketing
✓ Abandoned enquiry follow-up
✓ Frequency caps to avoid fatigue
✓ Brand awareness reach

Our process

From audit to profitable campaigns.

Audit

Review of your account, competitors and current cost per lead.

Plan

Keywords, budgets, campaign structure and targets agreed.

Build

Campaigns, ads, landing pages and tracking set up.

Launch

Go live with conversion tracking from day one.

Optimise

Weekly tuning to lower cost per lead and scale winners.

Google Ads FAQs

Before you spend a rupee on ads.

Answers to what business owners ask us about paid search.

Free ads account audit

We’ll find wasted spend and quick wins in your current Google Ads account, free.

Audit my ads →

How much should I spend on Google Ads?

It depends on your industry, competition and goals. We look at keyword costs in your market and recommend a starting budget that can generate enough data to optimise, then scale what works.

How quickly will I see results?

Campaigns usually go live within 1–2 weeks and can bring enquiries soon after. The first few weeks are a learning phase; performance typically improves steadily as we optimise keywords, bids and ads.

Do I pay you or Google for the ads?

Ad spend is paid directly to Google from your own account, so you keep full ownership and visibility. Our management fee is separate and agreed upfront.

Should I do Google Ads or SEO?

Ideally both. Google Ads delivers leads quickly and shows which keywords convert; SEO builds lower-cost traffic over time. Many clients start with ads while SEO matures.

How do you reduce wasted ad spend?

Through tight keyword targeting, regular negative keyword reviews, ad scheduling, location targeting, landing page improvements and conversion tracking that shows exactly what is working.