There is nothing that you can not sell digitally, from pin to plane, everything is available on the palette. In such a scenario, how can real estate sleep in the shadows of old ways? If you are still dormant online, then according to –
You are missing the opportunity to reach out to 80% of the home consumers navigating online.
Land dealers who are not promoting themselves online are losing out on bulk.
Like every other industry, the real estate industry has also benefited from digitalisation. Not only consumers but also agents have agreed on the fact that it is the fastest, best way to transact and generate leads.
In this instant world, consumers have drastically changed their data collection and their choice consideration pattern.
The dealers, agents and brokers have also churned the opportunity well by making themselves one click away.
As of now, the real estate industry is facing cutthroat competition in the digital realm as well.
So, to live another day, you must know these great magic spells,i.e. Tips and tricks to attract buyers and sellers through digital marketing.
Digital Marketing For Real Estate That You Must Know To Attract Buyers And Sellers
- Virtual Tours
- What is a virtual tour?
It is a 360-degree virtual walkthrough of the entire property that gives a complete look and feel. Visual imagery and video content magnetise consumers as they get a detailed view of the deal.
- How is it used?
Prepare a well-videographed virtual tour for your consumers that provides them with an enriched experience of the property. Post them on Instagram, Facebook and other social media channels for wider reach. Agencies use professional videography, drone footage, and VR technology to showcase listings attractively.
- Benefits-According to marketers who posted video content generated 49 times quicker leads as compared to others.
- Local SEO-
- What is local SEO? SEO is a generic term, whereas local SEO is specific to a particular area. Say you are an agent in Gurgaon, then aim to get ranked in the local searches first.
- How can you do local SEO for your real estate business?
- Optimise Google Business Profile- keep your profile, working hours, images, offers, service list, and contact numbers updated.
- Listing in other local directories-Get yourself listed on Justdial, Indiamart, Yelp, Yahoo and other local real estate websites for better visibility.
- Promote reviews-Five star ratings on your profile are like a badge of trustworthiness. Encourage your satisfied clients to give positive reviews. Credibility is a key ranking for Google as well.
- Benefits- Local SEO practices position you at the top of the rankings in local searches. This means better searchability, enhanced reach and more lead generation of buyers/sellers.
- PPC
- What is PPC? Some form of digital marketing channels is paid. Like SEO improves your organic results, paid advertising helps you reach your target, i.e. potential buyers and sellers directly. In Pay Per Click ads, you can choose location, demographics, budget and type of consumers you want to target. Say you are into the commercial property business, then you would aim at business owners looking for a space.
- How can it be used? Run paid ads on Google, Facebook, Yahoo and on other social media platforms to reach potential buyers and sellers of properties.
- Benefits-
- Direct reach
- Instant results
- Cost effective
- Geo-targetiing
- Social Media Marketing
- What is SMM? Leverage the power of social media platforms like Facebook, Instagram, and LinkedIn to expand your reach, engage customers, build relationships, brand awareness and credibility.
- How Can You Harness SMM? Prepare engaging business profiles across these platforms. Post content related to the latest listings, industry news, forthcoming events, compelling visuals, tempting videos with property descriptions in captions.
Utilise target advertising to step into the world of buyers and sellers looking for your services.
Pro Tips To Achieve Success In SMM
- Use the art of storytelling
- Create visually appealing photos and videos.
- Use Instagram reels and Facebook live for virtual tours
- Encourage viewers to comment, share, follow, and answer questions
- Attractive website
- What is a high-performing website-Before starting digital marketing, every broker, dealer or ,agent should have a website. A website is like an online office where you would be showing properties and interacting with people.
- How should your website be? Keep it minimalist, user-friendly, interactive, and engaging. Post high-quality, relevant content for the real estate industry with high-resolution images and videos of properties. Add testimonials, reviews, etc., to build trust. Include chatbot services or WhatsApp messaging facilities to ensure round-the-clock availability.
- The website is the reflection of your business itself. It is the online face of your organisation. People are going to perceive what they are going to see on your website. Your conversion rate is directly dependent upon the appearance, attractiveness, usability and responsiveness of your site.
- SEO for website- Optimise your website for search engines. Include targeted keywords in your content. Check the loading time, technical aspects, internal and external linking. Follow backlinks strategically to add authority.
- Content marketing
- What is content marketing? Content is king in digital marketing. Any marketing medium needs content. It fills the communication gap between real estate dealers and buyers/sellers. High-quality, fresh, useful, engaging content is the key to attracting more prospects to your listings.
- How to use it? Publish good quality, informative blogs, videos, e-books, and infographics to nurture trust and nourish relationships. Offer valuable insights related to real industry, neighbourhood guides of your listings, ongoing market trends, property fluctuations and growth patterns.
- Benefits-
- Brand awareness
- Credible backlinks
- Lead generation
- Trustability on business
- Collaborate with influencers and local businesses
- Join hands with influencers that could be influencers flourishing on Instagram, local celebrities or industry counsellors.
- Cross-Promotions with Businesses: Team up with businesses that appeal to prospective buyers, such as interior decorators, gardening services, or local coffee shops. These cross-promotional efforts can be mutually beneficial, giving you access to their audience while offering them exposure to yours.
- Networking with industry professionals
- Building relationships with renowned industry professionals is an SEO strategy to gain backlinks. These networks aid in increasing the authority of your website. Along with that, you take more informed strategic decisions when you have market insights from experts.
- They have the know-how to set foot in the real estate industry. These experts are like fuel to your marketing engines, which drives the campaigns in the right direction.
- Email campaign-
- What is an email campaign-it is a form of direct marketing, where subscribers are reached through emails. Email marketing is on the rise nowadays.
- How it can be used- Send newsletters, updates about new listings, price fluctuations, and recent developments in the industry to your potential, prospective buyers and sellers.
Utilise automated e-mails to inform them about the latest appointments, payment due dates, etc..It is a great way of direct communication where you can modify your content according to the buyer or seller.
- Benefits- The common opening and CTR of emails in the realty industry is around 27%. So, it is an effective marketing tool to directly reach your users.
10. Real estate forums and groups
- Join real estate communities, forums and groups available online. Answer the queries, post your doubts, and spread your content through these channels. These are a great source of interacting with prospective customers, gaining knowledge about the current scenario and building a name in the industry.
Conclusion
Buyers and sellers have switched to online mode for hunting their future residence or business place. This has proven to be a time saver for both parties involved in the transaction. There is no need to invest several hours in travelling from one property to another now. The internet era has simplified dealings in addition to cutting strenuous paperwork.
Considering these practical benefits real estate industry has converted their physical business centres into .com hubs now. Virtual tours have taken over the in-person inspections. Listings have found their new place in website portals through visual effects. Even social media marketing has played a major role in changing the way the game was played before.
So, if you still have not tasted the magic of online marketing in the land business, you are missing huge chunks.
Digiintern is an expert in the field of real estate industry digital marketing. So, if you want to tap into the realm of infinite opportunities, get in touch with us.
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2 Top 6 Types Of Digital Marketing To Choose From For Your Business
